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Old Spice Rebrand
Project Type
Rebrand
Programs
Adobe Indesign
Adobe Photoshop
Adobe Illustrator
Adobe Stock
Old Spice Rebrand Deck
Old Spice, an iconic grooming brand with over 80 years of history, is the No.1 selling anti-perspirant and deodorant brand for guys in the United States. With a complete product portfolio including anti-perspirants, deodorants, body washes, body sprays, shampoos, and hair stylers, Old Spice has become the authority on grooming experience.
Main objective:
Rebrand an existing brand. Include new mission statement, brand values, concept, concept direction, and supporting visuals.
Activation Concept:
A concept inspired by the lifelong journey to discover all the different versions of yourself. Every Fragrance, Every You
