Commodity Mobile Activation

Commodity is a Modern, American Perfumery that’s rethinking fragrance. Modern in design and elemental in approach, they believe that simplicity is the new luxury.
Each of our fragrances are made by artisans and given names that provide snapshots of what’s inside: Milk, Gold, Book, Paper.
This activation will celebrate the one year anniversary of the newest fragrance to the Commodity main collection. Fruity, fresh, and sweet Commodity’s newest fragrance will make your mouth water just thinking about it. Perfectly ripe Strawberry, Rhubarb and Raspberry Pulp are blended until smooth with a base of Amberwood. Juice has become one of Commodity’s best sellers and has won “Best Scent of 2025” in the IPSY Beauty Awards.

Main objective:
Design a brand activation using a standardized mobile vehicle model. The focus is on developing a clear concept, spatial design, and seamless brand integration within a limited mobile space.

Activation Concept:
A “Juicy Secrets” themed pop up exploring how juicy secrets can spill notes of you through playful gossip, passing notes, and connection.