Other Side of a Dancer

Other Side of a Dancer is an exploration of the mental, physical and financial hardships that dancers face on a daily basis. Through various interactive experiences, guests get to step into the world of a professional dancer and gain a deeper understanding of how complex some choices can be.

Main objectives:
Select three pairs of shoes that relate to one another in some way.
Develop sample label, printed invitation, evite, statement, graphic identity/title treatment, introductory wall graphic floor plans, elevations, and final renders.