Twist Brand Activation

TWIST and the Bronx Zoo:
At Twist, we’re all about breaking the mold of traditional gin. Our gin is carefully slow-aged, a process that allows it to develop rich, complex lavers of flavor that can’t be rushed. But we don’t stop there. Each bottle of Twist is infused with unexpected adventurous flavor combinations that challenge the ordinary!

In collaboration with the Bronx Zoo, Twist gin is shining a light on sloth conservation. Guests will have opportunities to learn about sloths, donate toward conservation efforts, meet a sloth, as well as enjoy the unique flavors of slow aged pomelo bee twist gin.

Main objectives:
Taking an existing product and branding (by FIT packaging design students) and create a pop-up brand activation using Sketchup and Twinmotion.
Further develop your chosen brands story through an interactive experience.